Get Off the Grid
The "Get Off the Grid" campaign encourages 19-25-year-olds to disconnect from social media and reconnect with friends through meaningful in-person experiences, using Airbnb as the perfect getaway. With playful visuals and an emotional focus, it inspires deeper connections while promoting a break from excessive phone use.
Featuring playful yet thought-provoking visuals, such as pop-up notifications highlighting phone usage statistics, and a warm, cozy aesthetic, the campaign resonates with the audience's desire for authenticity and deeper connections. By combining emotional appeal, impactful messaging, and a relatable concept, "Get Off the Grid" inspires a lifestyle change while promoting Airbnb’s accommodations as a pathway to lasting memories with friends.
