Prank Room Sticker/ UX Ticket

This ‘Design for Change’ project reimagines April Fools' Day in harmony with the values of the Melbourne Comedy Festival, targeting young adults with a fresh perspective. The campaign features a contest inviting participants to win tickets to a comedy event by engaging with QR-coded stickers that lead to an interactive UX experience. This platform educates users on the potential harm of traditional pranks and offers ideas for positive change. Entrants explore this content before unlocking access to a "prank room" – an immersive, lighthearted space filled with playful pranks that celebrate humor, connection, and the joy of shared laughter.